Fabric Friday {NewMomDesigns & Giveaway}

I am excited to have this special guest because she designs all her fabric, and it is right up my design aesthetic alley. :)  Elvina, the owner of NewMomDesigns, at her Etsy shop states:

I design unique, one-of-a-kind FABRICS that are FUN, CUTE , MODERN and FRESH! Suitable for children, babies or anyone who has a sense of HUMOR, loves COLOR and load of CUTENESS :) My fabrics are created in eco-friendly manner, right here in USA! 100% cotton, or other natural fiber fabric per request. I do CUSTOM pattern size, color, fabrics, even ORGANIC! 

Here is a sample of some of her prints.

Her prints really are fresh and modern, and I just love them!  You have a chance to win 1 yard of your choice of fabric!  Read on to get to know Elvina better, and enter for your chance to win!

While this giveaway is going on readers of Owen's Olivia can receive 10% off by entering OWEN10 at checkout!  Awesome!

Tell us a little bit about yourself.

Hi, My name is Elvina, I live in Brooklyn, NY with my husband and 2 kids ( 3 and 4) Proffesional Interior Designer, who took the time off from the corporate world of design to have... kids! But once I had them, it was impossible to get back to late working nights, business trips, occasional working weekends, and tons of stress. So I started considering opening my own little something... you see, during my stay at home I kind of got swept up into a fabric design and pretty soon realized that this is what I want to do. It is so closely related to my original profession and yes, the skills I learned from being an interior designer helped me tremendously an a way that it felt really natural and easy to adapt this new exciting fabric design passion.

How did you come up with the name NewMomDesign?

As for my shop name, I have to confess, it did originally stand for me being a new mom. But later on, I sort of see in a new way: New mom is a mom that cares about the environment her child is growing up in, and therefore invests in organic, eco-friendly product, including fabric! A new mom is a mom that wants something different, unique, original, including fabric!

Were there any challenges you had to overcome?

One of my biggest obstacles is my shyness! ( ugg!) I am a really bad "salesman", I hate to brag about my creations, promote my shop via facebook and twitter, and even most of my friends don't know exactly what I do. I still struggle with this, but I think I am getting better.. :))

Where does your inspiration come from?

Inspiration can struck me anywhere: magazines and books, buildings, gardens, combination of colors, vintage items, kids nurseries, anything Scandinavian...

Whose studio would you love to raid?

I would love to visit a Patricia Zapata's studio ( ALITTLEHUT.COM) and watch her in action. Her paper creations simply blow my mind!

What do you like to do outside of work?

Small flower arrangements, fresh bread, coffee, watching falling snow on a warm windowsill, my kids hugging, new orders from my shop, time to create new design, sunny day....

What is success to you?
Success to me is a total satisfaction from what you do + good financial support, all in one package. I hope my new online shop "Azalea design-studio.com"; will be my next step towards this...

Where do you want to be in the next decade?

Not sure where I will be in a decade, but I want to be somewhere in a beach house, with sun and ocean, and.... a laptop with an internet access, so I can check up on my blooming online fabric business. :))


Here is how you can win a yard of fabric, and remember anyone can receive 10% off by entering OWEN10 at checkout.



Please visit Azalea Design and tell me the name of the fabric print you love most by leaving a comment here.   Make sure to leave an email address if your name is not attached to one, so I can contact you!  Thanks~

Additional entries:

1. Become a fan of NewMomDesigns on Facebook.
2. Spread the word about this giveaway and leave me a link.

This giveaway will end 11/10/11 at 9pm EST.  Open to everyone.  Winner selected via random.org.